Brand Design

Branding is more than "doodling" a logo

Debt Monster illustration by 121 Marketing Company

Think of brand as a combination of image and personality. It is made up of elements from past, present and future. It is a story of how an entity exists and why.

Heritage, experience, purpose and approach to business all play a vital role in branding. Symbolism, colors and fonts included in a logo can be the starting point of developing a brand, but just as important is establishing consistent content to reinforce the story or personality.

What is your story? What is your passion? What is your purpose?

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