Our modified excerpt from the manuscript of “A Few Good Men” best explains our stance on video and it’s use in marketing campaigns. View Jack Nicholson’s original performance here.
Col. Jessip - “You want the answers?”
Kaffee - “I want the truth!”
Col. Jessip - “You can’t handle the truth!”
Col. Jessip - “Son, we live in a world where customers DO NOT READ copy. Who’s going to read it to them? You? You Lt. Weinberg? Good quality and entertaining video has a greater responsibility than you could possibly fathom. You weep for the printed version of The New York Times and you curse vines on Twitter. You have that luxury. You have the luxury of not knowing what I know. That the death of the written page, while tragic, engages potential customers. And my existence while grotesque and incomprehensible to you, produces video that engages those customers. You don’t want the truth because deep down in places you don’t talk about at parties, you want video rather than words on your website - you need video rather than words on your website.”
Contact us for Justin to do an impersonation of Col. Jessip while asking for your video business.